Aims Statement

The three products that I am doing for my coursework are:

· Music promo video: This will be a music video for a song with a storyline and will employ fast cutting to match the drum and bass style of music
· Album Cover: The album cover will be a cover for the song shown in the music video and will mirror other album covers typical to the genre of drum and bass. To create this I will use Photoshop and my research to understand what a conventional drum and bass album looks like.


· Magazine advertisement: The magazine advertisement will advertise the album which I created the cover for and will feature the models from the music video. To create this I will use Photoshop.

The target audience for all my products will be teenagers from 14 to 19 because the style of music appeals to that age group.
Synergy is used through the advertisement of the album because it will feature models from the music video and this will promote the music video as well as the album.

The institution most likely to have the power to make these three products would be Sony Corporation because they own advertising companies and Sony BMG which is a music entertainment company that owns many record labels. This would allow them to use all of their resources to create all products and not have to pay someone else to create the three products.

Weekly update

This week I have decided that all of my pieces of coursework will relate to post-modern media in some way.

EXAMPLES!!

Examples of music videos

Standard BPM of all drum and bass songs is 180bpm

The video shows fast cuts, fade o blacks, cut to blacks and dissolve.

Main features of any music video is that the cuts are made on the beat.

Strange editing styles, reversing and splitting into different sections used.

Strange fantasy like theme to the video.

http://www.youtube.com/watch?v=j6JhI4fVxPQ

Pendulum: Granite

Again fast cutting used on the beat and there is a fantasy theme to the video.

Brief For Advanced Portfolio

Brief

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:
- Website homepage for the band
- A cover for the release as part of a digipak (CD/DVD package)
- A magazine advertisement for the digipak (CD/DVD package)

I have chosen to do the cover for the release as part of a digipak and the magazine advertisement for the digipak.

Analysis of skills using digital media

I am more confident using Adobe Photoshop software becuase I have had practice using it in other subjects, however, I need to improve my text editing skills using the software.In Adobe Photoshop I can add/delete backgrounds, add/delete objects, change opacity, layer images, use magnetic lasso tool to cut out objects, insert text, put stroke on text, put afterglow on text, put noise on text, change layer order, copy into new layers, change colour of objects/text/borders/backgrounds, create styles in Photoshop to be used again, lock and unlock layers, blend foreign images in with each other, add gradient, create light and dark patches, create a light source, crop images and use magic wand to select objects.
The software I am least able at using would be Microsoft Publisher as I have had very little practice using it.
I believe I can use a camcorder effectively, but I may need further practice as I haven't used the equipment for a long period of time; but I can load tapes, in camera edit, zoom in/out, use a tripod, use various settings like black and white/sepia/blue filter.
I am confident using video editing software and all the tools involved in that software; such as cut footage, move footage, change time code, add effects, remove sound and add soundtrack. I also have other skills in using audio editing software such as logic pro which may help me complete my coursework.
I believe that since last year my skills have improved and there are things I would do differently in my coursework. I probably would have used more models becuase my magazine was very limited and would perhaps use new found skills in photoshop to create a more attractive logo and masthead. I also would change the colour schmeme to something less simple because without an effective logo the magazine looked boring.